Date(s) - May 17 2017
9:00 am - 2:00 pm
1000 Islands Harbor Hotel
NNYLN 52nd ANNUAL MEETING
HARBOR HOTEL 1000 ISLANDS, CLAYTON, NY
JOIN OTHER MEMBERS OF THE NORTHERN NEW YORK LIBRARY COMMUNITY!
9:00 AM – 9:30 AM: Coffee and registration
9:30 AM – 11 AM: Your #LibraryStory: Using Content and Conversation to Engage Your Community, Presented by Megan Mack
You know the programs and services provided by your library are valuable assets to the community, but how can you better communicate that value and connect with current and future patrons? While the importance of social and digital media continues to rise, traditional broadcast and print media remain effective methods for reaching large audiences. This presentation will explore the best tools and practices for engaging your community. From press releases and newsletters, to social media strategies, to pitching to journalists in a variety of media, you will learn how to customize your strategy for shaping and sharing your library stories. This presentation will also include hands-on exercises that incorporate group discussions and brainstorming.
11:15 AM – 11:45 AM: NNYLN ANNUAL MEETING
Noon – 1:00 PM: Buffet Lunch
1:00 PM – 2:00 PM: The Center of Everything, Presented by Justin Hoenke
The community, the school, and the college: the library is at the center of every great institution in our world. Despite being in the middle of some tough times, libraries are constantly coming up with new ways to provide their communities with the best possible services around. When there’s a strong library at the center of everything, we can all reach our fullest potential in our individual endeavors. Through collaboration, partnerships, programming for all ages, and above all, excellent and human customer service, the library is growing and meeting the needs of all citizens. In this program, we’ll talk about how to lead your library with kindness and share ideas and real life examples about how public libraries are offering their communities services and experiences that best fit their current needs.
Megan Mack is a broadcast journalist and public relations consultant based in Rochester, New York. As the producer of Connections with Evan Dawson – the midday talk show on NPR’s affiliate, WXXI – she produces more than 500 hours of content each year. Her background also includes production credits for NBC Olympics, NBC Entertainment, the Golf Channel, WHEC, and Seeten-TV in Florence, Italy. As public relations professional, Megan developed and implemented award-winning communications strategies for a number of non-profit organizations. Most recently, as the Communications Project Manager for the River Campus Libraries at the University of Rochester, she managed internal and external communications for seven libraries and secured national media coverage for library programs. Megan earned her B.S. in Television-Radio-Film from the S.I. Newhouse School of Public Communications at Syracuse University. She is also a graduate of The Second City Training Centre’s Conservatory Program in Toronto.
Justin Hoenke is a librarian who has worked in public libraries all over the United States and is currently the Executive Director of the Benson Memorial Library in Titusville, Pennsylvania. Before that, he was Coordinator of Tween/Teen Services at the Chattanooga Public Library in Chattanooga, TN where Justin created The 2nd Floor, a 14,000 square foot space for ages 0-18 that brought together learning, fun, creating, and public events. Justin is a member of the 2010 American Library Association Emerging Leaders class and was named a Mover and Shaker in 2013 by the publication Library Journal. His professional interests include public libraries as community centers, library management, video games, and creative spaces. Follow Justin on Twitter at @justinlibrarian and read his blog at http://www.justinthelibrarian.com.
There is no charge to attend the Annual Meeting, but we do ask that you register for the event.